I did not get an invitation, but Apple live streamed the event, so I watched. And I’ve got some questions. Whether Apple answers them or not is up to them.

Gather round?

What’s with this title? If it is a title, why is it not set in title case, as in “Gather Round”? And, does this really mean “gather around”? If so, where’s the apostrophe for the missing “a” (i.e. Gather ’Round)? The grammar police surely started surveillance back in 1997 with your Think Different campaign. Why they let you continue to get away with abuse of the English language, I’ll never understand.

What’s in a name?

I’ll tell you what. The shaking of heads (and probably some fists), that’s what. Last year was confusing enough with iPhone X. But it looks cool and goes along with the history of Apple using a roman numeral for 10 (except for when they don’t, like for Xcode). So I got used to the name and mostly remembered to pronounce the X as “ten”. I also love using it and am looking forward to the new iPhone experience that iOS 12 will bring.

But, iPhone XS, iPhone XS Max, and iPhone XR? Seriously? Let me see if I got this right.

(In case it’s not obvious, that’s a man singer emoji — the closest thing to a tenor in the emoji character set. Don’t you just hate it when someone explains their jokes? 🙄)

My cell phone has a first name,
It’s I-P-H-O-N-E.
My cell phone has a second name,
It’s X-S-M-A-X.
Oh, I love to use it everyday,
And if you ask me why I say,
’Cause Apple people have a way with M-A-R-K-E-T-I-N-G!

What’s on your wrist?

It’s not a Capital One credit card, that’s for sure. Well, I take that back. I have an Watch Series 1 and I do have a CapOne credit card in the Apple Wallet app and can use it via ApplePay from the watch. After my iPhone X, the Watch is my favorite Apple device. The Watch Series 4 is the announcement from this week’s event that is most drool worthy for me. Will I buy one? I’m thinking it’s time to upgrade, yes.