I’ve had a Space Gray iPhone 5s since mid-November, 2013. I have put off getting any kind of case, wanting to see how if fares naked under normal use. I did apply a screen protector film on the face (since it came at a discount from Best Buy when I purchased the phone), but that’s the only protection it’s had—up to this point.

Yesterday, I put my iPhone in one of Apple’s leather cases. I wanted the (PRODUCT) RED™ case—because I like the color red and I like that a portion of the purchase price is donated to the Global Fund to fight AIDS in Africa—but our local Best Buy only carried the black and brown ones. (Aside: there are a number of reasons I chose to purchase from Best Buy instead of directly from Apple or some other retailer, but I won’t bore you with that story.) So I ordered one for in-store pickup early last week and it came in—and I picked it up—yesterday on my way home.

As I sat down to take it out and put it on my iPhone while waiting for the Papa Murphy’s pizza to bake, I decided to be a little silly and take unboxing photos to share with all my loyal fans (I say with tongue firmly planted in cheek). So here you go world, my Apple (PRODUCT) RED™ leather iPhone 5s case unboxing and installation. Enjoy…

1. First I removed the ugly shipping label that Best Buy applied to get it to our local store.

2. The front of the now pristine package.

3. The back side of the package.

4. The rack hanger is built into the top opening of the package. To open it, a plastic strip needs to be ripped off (indicated by the arrow in the orange dot). The text below reads, “This case is made from natural aniline leather. It’s appearance will change as you use it.”

5. After ripping off the plastic strip, the top opens easily.

6. Once opened, the case and cardboard backing easily slide out of the plastic package.

7. The leather iPhone case just pops off the cardboard backing. After which, the phone easily popped into the leather case.

8. The front of my iPhone 5s, now in the red leather case.

9. The back of the case protecting my iPhone 5s. Such a pretty red.