BazzaRama

CBS News’ John Dickerson interviewed Tim Cook (YouTube link) on the September 17 edition of Sunday Morning about Apple’s green initiatives and goal to be totally carbon neutral by 2030. Apple is known for keeping product development and corporate operations behind closed doors as much as possible, so it was interesting to hear Cook say…

It can be done. And it can be done in a way that others can replicate, which is very important for us. We want to be the ripple in the pond. We want people to look at this and say, “I can do that, too.” or “I can do half of that.” We want people to look at this and rip it off.”

Tim Cook

Apple introduced their first carbon-neutral product, the Apple Watch Series 9, only five days earlier at their annual fall product event, usually held in September (links in my previous post).

The interview went on to cover Apple’s efforts to offset even customers’ energy use charging their Apple products, Cook’s tenure at Apple since being appointed by Steve Jobs, the challenges of introducing a new platform (Apple Vision Pro), civil and voting rights issues in Texas, advertising and anti-semitism on X (formerly Twitter), and return-to-work issues post-pandemic.

On another note, this is my second post in less than a week. What’s the world coming to‽